Straight talk for the trades.
No fluff, no funnels, no “thought leadership.” Just plain-English marketing guides for Florida’s home-service contractors — budgets, SEO, ads and storm-season strategy in numbers a dispatcher could read.
SEO for contractors: the short list that actually moves the needle
SEO for contractors, minus the snake oil. The five things that actually drive local rankings for HVAC, plumbing, electrical and roofing companies — in order.
Read it →FIELD NOTES · AD BUDGETSHow much should an electrician spend on advertising? Here's the math
How much should an electrician spend on advertising? Work it from revenue, cost per lead and cost per booked job — with worked examples for a Florida shop.
Read it →FIELD NOTES · ROOFINGRoofing leads in Florida: win storm season without the sleaze
Roofing leads in Florida spike after every storm — and so do the out-of-state chasers. How legit local roofers win the work before, during and after the season.
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